ANCESTRAL KNOW-HOW
Art and material
Since its origins, Tadé has been working hand in hand with artisans from the Mediterranean: we design and market products made from natural raw materials such as organic cotton, wood, marble, or recycled materials like hand-blown glass, hand-sewn tires, hammered metal.
Carefully crafted alongside manufacturers who have remained in their countries and are custodians of age-old know-how, Tadé household items have a soul, a story. And that's probably what makes them so contemporary!
THE ALEPPO SOAP, A JEWEL OF TADÉ
For almost 30 years, Tadé has also established itself as the leading brand in the hammam sector, centered around its flagship product, Aleppo Soap, a legendary soap cooked in a cauldron in Aleppo, dried for 9 months, and made entirely from olive and laurel oils.
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The green gold of the Aleppians
The purity and softness of the olive combined with the moisturizing virtues of laurel: Aleppo soap, the green gold of the Aleppians, reigns supreme in the hammam. Its nobility comes from natural raw materials and its strength from an artisanal production unchanged since Antiquity.
Every season, from November to March, the ancient ritual continues. Nothing can replace the hand of man...
During this period, men work above a large cauldron of 10,000 liters heated to 120 degrees, filled with 5 tons of olive oil, 6 tons of water, and 500 kilos of caustic soda, an essential mixture for saponification. A thick green paste forms at the pace of boiling. After cooking, laurel oil enriches this precious blend. Poured directly onto the ground and cut into cubes, Aleppo soap is stacked into towers for a long maturation period. Nine months of air drying allow it to reveal its final appearance: darker and harder on the outside, greener and softer on the inside. Of incomparable and unmatched softness, it is used for both body hygiene and facial care. In the Middle East, it is also trusted for washing delicate clothing.
An exceptional soap
At the end of 2018 in Syria, Tadé launched the production of the first COSMOS certified Aleppo soap. This achievement is the result of an innovative collaboration between our local artisans and the Cosmécert team, the certifying body.
VALORIZING CRAFTSMANSHIP AND CRAFTSMEN
Since 1995, tadé has made it a point of honor to build relationships of transparency and loyalty with its clients, artisan partners, suppliers, and collaborators in Aleppo.
THE BLOWN GLASS
Our glass masters
Both an artisan and an artist, the master glassblower submits molten glass to his breath, tames it, shapes it, and molds it so that it blossoms into glasses, decanters, chandeliers... beautiful mouth-blown and handcrafted objects. The authenticity marks of each piece are tiny greenish reflections, a constellation of small bubbles and discreet straws shining in the light. The master glassblower is the heir of a long tradition, acquired in the early centuries before our era and present throughout the Mediterranean basin; skilled glassmakers then discovered the technique of mouth-blown glass. This astounding technique, which requires dexterity and precision, is still thriving nowadays in the Middle East.
THE RECYCLED TIRE
Craftsmanship & upcycling
In the Mediterranean and in many Southern countries, worn-out tires, damaged by long journeys, are recycled by skilled artisans to be transformed into everyday objects: bags for collecting fruits and vegetables, construction buckets, multipurpose baskets... These artisans rely on their talent to extract rubber strips from the thickness of the used tire with a sharp spatula, assemble them using a sturdy nylon thread, and give them a new life. At Tadé, once cleaned with soapy water and polished with vegetable wax, these discarded, lost tires become as functional as they are aesthetic: they metamorphose into umbrella stands, jars, plant pots, baskets, and more. Unique, authentic, and sturdy, each creation will delight eco-friendly object enthusiasts.
AN EXCEPTIONAL SOAP
Our master soap makers
To produce its legendary laurel soap, known as "Aleppo Soap," Tadé relies on the ancestral expertise of Syrian master soap makers, who perpetuate a millennia-old tradition by repeating the gestures of their ancestors: cooking in a cauldron for five days, pouring the paste, cutting and stamping, and air-drying for nine months. These steps are similar to those in the production of "Marseille Soap," also entrusted to local artisans whose talent enables the production of authentic cauldron soaps, respectful of the age-old practices of these master soap makers of the Mediterranean.