Ancestral know-how
Art and material
Since its origins, Tadé has been working hand in hand with artisans from the Mediterranean: we design and market products made from natural raw materials such as organic cotton, wood, marble, or recycled materials like mouth-blown glass, hand-sewn tire, hammered metal.
Carefully crafted alongside manufacturers who have remained in their countries and are custodians of age-old know-how, Tadé's household items have a soul, a story. And that is probably what makes them so current!
THE ALEP BREAD, JEWEL OF TADÉ
For nearly 30 years, Tadé has also established itself as the leading brand for the hammam, centered around its most beautiful flagship product, Aleppo Soap, a legendary soap, cooked in a cauldron in Aleppo, dried for 9 months, and made 100% from olive and laurel oils.
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The green gold of Aleppins
The purity and gentleness of the olive combined with the moisturizing virtues of laurel: Aleppo soap, the green gold of the Aleppians, is the king of the hammam. It derives its nobility from natural raw materials and its strength from an artisanal production unchanged since antiquity.
Each season, from November to March, the age-old ritual continues. Nothing can replace the hand of man...
During this period, men work over a large cauldron of 10,000 liters heated to 120 degrees, filled with 5 tons of olive oil, 6 tons of water, and 500 kilos of caustic soda, an essential mixture for saponification. A thick, green paste forms at the pace of boiling. After cooking, laurel oil enriches this precious blend. Poured directly on the ground and cut into cubes, Aleppo soap is stacked in towers for a long maturation period. Nine months of drying in the open air allow it to reveal its final appearance: darker and harder on the outside, greener and softer on the inside. Of incomparable and unmatched softness, it is used for both body hygiene and facial cleansing. In the Middle East, it is also trusted with washing delicate clothes.
An exceptional soap
At the end of 2018 in Syria, Tadé launched the production of the first COSMOS certified Aleppo soap. This achievement is the result of an innovative collaboration between our local artisans and the Cosmécert team, the certifying body.
VALUING CRAFTSMANSHIP AND CRAFTSMEN
Since 1995, Tadé has made it a point of honor to build relationships of transparency and loyalty with its customers, artisan partners, suppliers, and collaborators in Aleppo.
THE BLOWN GLASS
Our glassmakers
Both artisan and artist, the master glassblower breathes life into molten glass, taming, shaping, and molding it to create glasses, carafes, chandeliers... beautiful objects blown by mouth and crafted by hand. The authenticity of each piece is reflected in the tiny greenish hues, a constellation of small bubbles and discreet straws glistening in the light. The master glassblower is the heir to a long tradition dating back to the early centuries before our era and present throughout the Mediterranean region; skillful glassmakers then discovered the technique of blowing glass by mouth. This breathtaking technique, requiring dexterity and precision, is still thriving today in the Middle East.
THE RECYCLED TIRE
Craftsmanship & upcycling
In the Mediterranean and in many Southern countries, worn tires, damaged by the long paths traveled, are recycled by skilled artisans to be transformed into everyday objects: bags for picking fruits and vegetables, construction buckets, multi-purpose baskets... One must rely on the talent of these artisans to extract, with a sharpened spatula, rubber strips from the thickness of the used tire, assemble them using a strong nylon thread, and give them a new life. At Tadé, once cleaned with soapy water and polished with vegetable wax, these discarded, lost tires become as functional as they are aesthetic: they metamorphose into umbrella stands, jars, plant pots, baskets, and more. Unique, authentic, and sturdy, each creation will delight fans of eco-friendly objects.
AN EXCEPTIONAL SOAP
Our soap makers
To produce its legendary laurel soap, known as "Aleppo Soap," Tadé relies on the ancestral expertise of Syrian master soapmakers who perpetuate a millennia-old tradition by repeating the gestures of their ancestors: cooking in a cauldron for five days, pouring the paste, cutting and stamping, and air-drying for nine months. These steps are similar to those in the production of "Marseille Soap," also entrusted to local artisans whose talent enables the production of authentic cauldron soaps, respectful of the age-old practices of these soapmaking masters of the Mediterranean.